advertising

 

Out of Africa

Managing director of Nampak Bevcan, Erik Smuts, tells CanTech International the company started up its new high speed aluminium can line at the beginning of May and plans to increase the operational speed to full production capacity in the third quarter of this year.

,

Coke unveils can that splits in two

Coca-Cola has released a new can as part of a campaign to encourage drinkers to share. The can, which appears to look like any other two-piece beverage tin, actually splits in two so it can be shared with a friend It has been designed as part of a advertising campaign by Ogilvy & Mather for […]

,

AC/DC release the can that rocks

Fans of Australian heavy metal band AC/DC get ready to rock as Karlsberg Brauerei has completed the launch of its newly designed cans for the band’s beer. The premium pils can, which is made by Ball, is being released in an Australian “pint” size which equates to 568ml or 19.2oz. The can’s black matt printed […]

Perrier goes pop art

Perrier is launching a limited edition Andy Warhol can to mark its 150th anniversary. The pop art styled range will be available in stores from late May. Four different designs, featuring the artist’s distinctive use of paint, colour and style, are being rolled out across the Perrier range, including the 33cl cans. Giacomo Giacani, senior […]

‘Damme Cold’ cans

Molson Coors has introduced a two-stage cold activation to Coors Light 440ml and 500ml cans to the UK. The cans feature cold indicators of ‘Cold’ and ‘Damme Cold’ which are activated when the beer reaches perfect drinking temperatures. The initiative, launched last month for the UK market, draws on Coors Light’s successful ‘Closest to Cold’ […]

‘Xenophobic’ Irn Bru ad investigated

An advert for canned drink Irn Bru featuring a Scottish man annoyed that his daughter is dating an Englishman has been reported to advertising authorities. The ad, by Scottish-based drinks firm AG Barr, features the Scottish dad becoming increasingly annoyed at the ‘Englishness’ of the young man and only sipping from a can of Irn […]

Empac wins legal case against Superfos A/S

The Danish Maritime Court has found in favour of Empac (European Metal Packaging) against Superfos A/S, in a case involving the violation of European advertising guidelines.

A new look

It won’t have escaped your attention that we now have a new look website. The website is lighter and brighter and features an exclusive back issue archive for subscribers to the magazine. I hope you all like it.

Do NOT follow this link or you will be banned from the site!