advertising
Out of Africa
Managing director of Nampak Bevcan, Erik Smuts, tells CanTech International the company started up its new high speed aluminium can line at the beginning of May and plans to increase the operational speed to full production capacity in the third quarter of this year.
Coke unveils can that splits in two
Coca-Cola has released a new can as part of a campaign to encourage drinkers to share. The can, which appears to look like any other two-piece beverage tin, actually splits in two so it can be shared with a friend It has been designed as part of a advertising campaign by Ogilvy & Mather for […]
AC/DC release the can that rocks
Fans of Australian heavy metal band AC/DC get ready to rock as Karlsberg Brauerei has completed the launch of its newly designed cans for the band’s beer. The premium pils can, which is made by Ball, is being released in an Australian “pint” size which equates to 568ml or 19.2oz. The can’s black matt printed […]
Perrier goes pop art
Perrier is launching a limited edition Andy Warhol can to mark its 150th anniversary. The pop art styled range will be available in stores from late May. Four different designs, featuring the artist’s distinctive use of paint, colour and style, are being rolled out across the Perrier range, including the 33cl cans. Giacomo Giacani, senior […]
MiXery launches under the tab promotion
German drinks maker Karlsberg Brauerei has marked the beginning of the warm season with the launch of its MiXery summer promotion. With the slogan “Locate the taste – experience your taste” as its banner, the campaign encourages fans of the brewery’s branded beverages to collect “x-credits” which can then be spent by bidding for different […]
‘Damme Cold’ cans
Molson Coors has introduced a two-stage cold activation to Coors Light 440ml and 500ml cans to the UK. The cans feature cold indicators of ‘Cold’ and ‘Damme Cold’ which are activated when the beer reaches perfect drinking temperatures. The initiative, launched last month for the UK market, draws on Coors Light’s successful ‘Closest to Cold’ […]
‘Xenophobic’ Irn Bru ad investigated
An advert for canned drink Irn Bru featuring a Scottish man annoyed that his daughter is dating an Englishman has been reported to advertising authorities. The ad, by Scottish-based drinks firm AG Barr, features the Scottish dad becoming increasingly annoyed at the ‘Englishness’ of the young man and only sipping from a can of Irn […]
Recycling campaign launched in London
A metal packaging industry-led programme designed to increase at-home recycling has been launched across south London.
New logo to promote beverage cans in Germany
Ball Packaging Europe has created a new logo that communicates a core message related to beverage cans.
Canned food is bursting with life
Del Monte has launched a new advertising campaign aimed at changing perceptions of canned fruit and vegetables in the US.
Resources minister supports recycling campaign
MetalMatters, the metal packaging industry-led programme designed to increase at-home recycling, has received support from the UK government’s Minister for Resources, Local Environment and Environmental Science.
UK aerosol filling figures increase
Figures released by the British Aerosol Manufacturers’ Association (BAMA) show that UK aerosol fillings increased by 9.4 per cent in 2011.
Empac wins legal case against Superfos A/S
The Danish Maritime Court has found in favour of Empac (European Metal Packaging) against Superfos A/S, in a case involving the violation of European advertising guidelines.
A new look
It won’t have escaped your attention that we now have a new look website. The website is lighter and brighter and features an exclusive back issue archive for subscribers to the magazine. I hope you all like it.