Croatian beer in collectible Ball cans

Croatian beer brand, Ožujsko Pivo, has launched a canned beer collectible in homage to Croatia’s national football team, for which it is the official sponsor. The company utilised Ball Packaging Europe’s variable printing technology Dynamark to create twelve can collectibles, featuring names of the key players on the team. The cans are available individually and as a six-pack.

“Croatian fans are extremely happy that their team will participate at the World Cup in Brazil,” says Bosko Beban, brand manager at Zagrebačka Pivovara, the brewery producing Ožujsko. “Our red-and-white football cans are adding to the hype, offering Croatian consumers their favourite beer in packaging with high potential to become a collector’s item.”

Ball produced a first batch of one million red-and-white aluminium cans for Zagrebačka Pivovara with special customized design thanks to the Dynamark technology. This technology can be integrated into the existing printing process and allows variability in design at normal production speed.