Time to dream?

We are now only a couple of days away from Euro 2016 and there appears to be a degree of cautious optimism building in England.

Mahou Spanish beer in Rexam cans

Rexam has partnered with Spanish beer brand Mahou to create promotional cans in support of its sponsorship of Spanish football club, Real Madrid. The cans use Rexam’s Editions technology (patent pending) that allows for eight different designs on the same pallet. In this case the cans feature t-shirt designs of some players from the Spanish […]


Croatian beer in collectible Ball cans

Croatian beer brand, Ožujsko Pivo, has launched a canned beer collectible in homage to Croatia’s national football team, for which it is the official sponsor. The company utilised Ball Packaging Europe’s variable printing technology Dynamark to create twelve can collectibles, featuring names of the key players on the team. The cans are available individually and […]

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Carlsberg Denmark selects Rexam to produce four new can designs

Carlsberg Denmark has selected Rexam to produce four new can designs celebrating Carlsberg’s sponsorship of the Barclays Premier League. The limited edition 33cl cans are produced at Rexam’s Fredericia plant by combining two designs on parallel lines, which are mixed before palletising to deliver four designs simultaneously. The designs show images of football fans in […]


Belgian soccer stars get canned

Superstar footballers from Belgium are to appear on cans of the country’s favourite beer. High profile players, including Manchester City defender Vincent Kompany and Chelsea midfielder Eden Hazard, feature alongside their international colleagues on cans of Jupiler. The beer is the top seller in Belgium and sponsors the country’s national league. According to the website […]


Never look back

2012 was an exciting year for the metal packaging industry and I for one am looking forward to 2013. The chairman of the football club that I support works by the motto ‘Never look back’ – and over the last couple of seasons it has been best not to! However, in many ways this motto […]

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