Denver Beer selects Ball cans for new promotion

Denver Beer is releasing two of its beers, Incredible Pedal and Graham Cracker Porter, in 12-ounce cans from Ball.

The cans are marked using Ball’s Dynamark variable printing technology with one of 24 distinct GPS coordinates. These coordinates correspond to 24 secret locations in Colorado, as part of a promotion dubbed the DBC Explorer Challenge. The promotion requires participants to visit all 24 locations and take a photo in each spot to be eligible for the grand prize – free Denver Beer Co. beer for one year.

“DBC’s customers love to be outdoors,” said Charlie Berger, co-founder of DBC. “By using Ball’s Dynamark variable printing technology, we were able to create a unique challenge that encourages our fans to go out and explore the state we love.”

The beers are available in 12-ounce can six-packs across the Denver metro area. Participants must fill out an online profile via the DBC Explorer webpage to upload pictures of them at each secret site. Participants will have until Nov. 7, 2014, to visit each of the 24 locations and document their travels.

“Increasingly, craft brewers like DBC are utilizing Ball innovations, such as Dynamark, to engage their fans and create unique experiences,” said Jay Billings, vice president, innovation, for Ball’s global metal beverage packaging business. “And in addition to better protecting the quality beer that DBC brewers create by blocking out 100 percent of light and oxygen, aluminum cans are infinitely recyclable, making them the go-to package for craft beer.”