Marley’s gets in the mood with cans from Rexam
A new line of relaxation beverages has been launched in Rexam Sleek cans in the US.
Marley’s Mellow Mood, the 100% natural teas and sodas that are designed to reduce stress and relieve tension, are fast becoming a leader in the growing relaxation drink category.
Created in partnership with the family of Bob Marley, Marley’s Mellow Mood is available in two varieties: lightly carbonated sodas which are packaged in 12oz Rexam Sleek cans, and ready-to-drink teas.
Both are formulated with an exotic blend of calming and stress-reducing ingredients including chamomile, valerian root, passionflower, melatonin, rose hips and lemon balm.
Marley Beverage Company chose to launch their sodas in the Rexam Sleek can because it delivers brand differentiation, helps the beverage stand out on retail shelves and is a good environmental and sustainability choice with a recycle rate at more than double any other beverage package option.
Marley’s Mellow Mood is expanding and is now available in supermarkets, convenience stores, natural food stores and other retail locations in more than 60 markets in the US. Worldwide distribution is expected to grow as international distributors have been showing increased interest in selling Marley’s Mellow Mood.
“We are excited that Marley’s Mellow Mood is being so widely accepted by consumers who want a refreshing and satisfying experience that calms their soul and eases their mind,” says Paul Fuegner, chief marketing officer, ViVa Beverages. “With its soothing style, natural ingredients and great taste, we are confident that this is just the beginning for us. And as more consumers continue to discover our brand and we experience rapid growth, Rexam should be a dependable and consistent partner committed to helping us build our business.”
A portion of proceeds from the sale of Marley’s Mellow Mood go to 1Love.org, the Marley family non-profit initiative that continues the legacy of Bob Marley by supporting charities that empower youth, protect the planet and promote peace.
“We are pleased to work with the team at Marley Beverage Company to help them bring their innovative relaxation beverages to market,” says Andre Balbi, president and CEO, Rexam Beverage Can Americas. “Our 12 oz Sleek can is a great packaging solution, enabling their brand to stand out on retail shelves while delivering superior environmental benefits, and distribution and retail display economics.”
For further information visit www.marleybeverages.com
