Rexam to produce Spiderman cans
Rexam has been selected by Alcon Group to produce Spiderman-themed cans for MIO milkshakes. The move comes as part of an agreement between Marvel and MIO for the launch of a range of new milkshake flavours. Orange and passion fruit flavour MIO milkshakes will be available in the Spiderman cans.
Speaking about the ongoing relationship with Rexam, Nikita Volkov, MIO marketing director, says: “We knew we could rely on Rexam’s professional approach to create a unique package for the product. We are thrilled with the new MARVEL can designs and hope that our younger target audience will love them.”
The 33cl sleek cans, produced by Rexam’s Vsevolozhsk plant in Russia, are now available in traditional retail outlets in Russia.