Antibacterial packaging set to be a hit

A survey from Canadean reports that antibacterial packaging designed to delay the development of bacteria in canned products is set to be a hit with consumers.

According to Canadean, a total of 55% of Britons either say they are “concerned” or “very concerned” about germs on the outside of cans. Those aged 18-24 are least likely to view this as an issue (49%) whereas those aged 55 and older are more likely to be concerned (63%). Bacteria on a can is more likely to alarm a consumer than signs of dirt, dust, denting or discoloured labelling.

According to Michael Hughes, lead analyst at Canadean: “Consumers are becoming more conscious about the distribution and storage of grocery products and the implications this has on the safety and quality of food. As such, there is a clear demand for products that have antibacterial packaging to help reassure consumers. This will be particularly true with products that are purchased on-the-go and from retailers that consumers are unfamiliar with and where they are less confident about the safety and quality of products”.

“Given that older consumers are most worried about the presence of bacteria – which can be linked to a greater level of concern about immunity and maintaining health, the demand for antibacterial packaging will only intensify in the future as society continues to age”.