Novelty tin for Fox’s biscuit brand

Crown Aerosols and Speciality Packaging Europe has launched a novelty tin for the Fox’s biscuit brand Vinnie’s Biscwits Selection range shaped like the character Vinnie’s head.

The matte varnished design features Vinnie munching on a biscuit set against a metallic purple background finish. The triple-embossed gold banner reinforces Fox’s current seasonal range, and helps strengthen the brand’s identity and premium feel. The tin is 100% recyclable and reusable.

Crown’s European creative design team worked closely with Fox’s Biscuits to create the initial concept for the new tin shape as well as helping to ensure that the container’s dimensions were compatible with the company’s filling lines. This tin also required tooling techniques exclusively developed by Crown for Fox’s Biscuits.