Ball Packaging Europe’s integrated straw solution has launched in the Polish market. The debut of this ‘in-can’ technology, designed to initiate consumer excitement and ‘chatter’ when opened, is the result of collaboration between Ball and Polish based Sulimar Brewery.
Featuring a self activated straw, which appears once the tab of the can is engaged, Ball can laser logos, images and messages directly onto the exterior of the straw.
“Our cans always give consumers something more than just packaging. The integrated straw mechanism is no exception,” says Tomasz Janowski, general manager at Ball. “This can solution is convenient for parties and multiple on-the-go occasions and brings a fun element to enjoying a beverage.
“We anticipate that this innovation will be well received by consumers and see it as an exciting opportunity for Ball to launch this technology in a progressive market like Poland.”