Can added to Cubanisto range

Cubanisto, the rum flavoured beer from AB InBev, has added a new sleek can to its range. Featuring a disruptive design, the new 330ml can is lighter, more durable and chills faster than its bottled counterparts.

The aluminium can is said to help reduce exposure to both oxygen and light – two of the biggest problems for beer and cider stockists. In addition, it unlocks a variety of new social opportunities that reach Cubanisto’s target markets. From outdoor bars to festivals and nightclubs, the new can allows the product to feature where glass bottles are not always accepted.

Sunny Bhurji, head of trade marketing at AB InBev, says, “Cubanisto’s new packaging format allows us to enter a new remit of events and night time occasions. The can’s attractive and disruptive design will help give Cubanisto a competitive edge on shelf. The format will enable easy stocking for on trade retailers, whilst providing a product that also chills faster.”

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