Budweiser Budvar celebrates 120 years
Rexam has collaborated with Czech brewer Budweiser Budvar to create a limited edition can design celebrating 120 years of the Budvar brewery.
Rexam and Budvar have worked together to create a unique design that encapsulates Budvar’s history and communicates the premium nature of the beer.
Marek Honetschlager, Budweiser Budvar innovation manager, says: “We wanted to bring our unique can design to life in a way that would engage our valued consumers and enable us to celebrate this exciting milestone.
“As a trusted supplier, with vast experience in the industry, we knew Rexam could be relied upon to deliver.”
Using value added matt over-varnish and careful colour matching, the stand out design celebrates the anniversary and brand traditions with a visual depiction of a 19th century barmaid.
Sales manager at Rexam, Felix Schmoll, adds: “We brought to life the traditions of the brand through a modern-day design using our value added finishes.”
The 50cl standard cans, are available in various European countries and will be supported by in-store POS.