Budweiser Budvar celebrates 120 years

Rexam has collaborated with Czech brewer Budweiser Budvar to create a limited edition can design celebrating 120 years of the Budvar brewery.

Rexam and Budvar have worked together to create a unique design that encapsulates Budvar’s history and communicates the premium nature of the beer.

Marek Honetschlager, Budweiser Budvar innovation manager, says: “We wanted to bring our unique can design to life in a way that would engage our valued consumers and enable us to celebrate this exciting milestone.

“As a trusted supplier, with vast experience in the industry, we knew Rexam could be relied upon to deliver.”

Using value added matt over-varnish and careful colour matching, the stand out design celebrates the anniversary and brand traditions with a visual depiction of a 19th century barmaid.

Sales manager at Rexam, Felix Schmoll, adds: “We brought to life the traditions of the brand through a modern-day design using our value added finishes.”

The 50cl standard cans, are available in various European countries and will be supported by in-store POS.

 

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One response to “Budweiser Budvar celebrates 120 years”

  1. Jim S. says:

    Note to Budvar: Great looking can design (not bad beer either!). LOL. Your cans are sold here in Canada (Toronto). Hoping you will be shipping some of these limited edition cans here.

    Cheers.

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