Rexam reveals two new can sizes
Rexam adds two new can sizes to its Sleek family, including a new 400ml and 473ml can, both equipped with 202 ends.
Manufactured in Ejpovice, Czech Republic, the cans will be available to customers across Europe. Providing a sophisticated and modern packaging solution, the 400ml can is an ideal shape and size for on the go consumption. The new 202 end on the 473ml offers customers a more convenient filling format and is available in addition to the existing 206 end.
Marianne Freund, marketing programme manager at Rexam, says: “The new, tall and modern Sleek can sizes were created in response to developing beverage landscape, a result of changing behaviours amongst consumers wanting choice in packaging formats to suit different occasions.
“Our strong relationships with external suppliers allowed for quick and efficient development, resulting in launches during the second quarter of this year.”
Bill Neilson, VP Technical at Rexam, adds: “Creating a new can size is the result of a highly collaborative process, not only between Rexam and the customer, but within the business itself, involving sales, engineering and logistics departments, amongst others. Meeting customer requirements in order to support their business and brand objectives is key. However, as a manufacturing business, this is balanced with developing a product that is both cost competitive and workable from a tooling or engineering point of view.”
The full range will be displayed on Rexam’s stand at this year’s Brau Beviale, Nuremberg, Germany on 10-12 November.