Rexam’s beer design class

Rexam has hosted a craft beer master class for craft brewers at its newly expanded graphics and design centre in Luton, UK. Guests were shown the full can manufacturing process, from concept of the design to the delivery of cans.

Attendees gained a higher understanding of the functionality of the can as a packaging format and the 360o design potential, which is key for small brands with limited marketing spend.

Experts at the centre work with customers to introduce them to different can sizes and finishes, and to translate their brief into a design that will stand out on shelf. In the last year, Rexam designers have worked with over 100 customers.

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