Carling release can line with Ball
Carling have released a series of limited edition Christmas themed cans featuring Ball Packaging Europe’s Dynamark Effect 2.0.
The series, dubbed the ‘Carling Christmas Snappers,’ featured the 24 different designs – each one consisted of a character illustration with a short description.
Jim Shearer, brand director at Carling, says: “To support the Carling Christmas promotion and drive social engagement, Carling has created a series of 24 individual can designs using Dynamark technology. The cans bring a range of stereotypical Christmas characters to life with bespoke illustrations created for each character; in line with the humour and festive cheer that Carling aims to spread this Christmas.
“Carling Christmas single cans, mid and large packs of Carling, Carling British Cider and Carling Zest also feature festive reindeer, replacing the trademark Carling lions. These bring the Carling portfolio together for the season, whilst harnessing the wit and personality the brand is renowned for.
“We’ve already received a great response on social media from Carling drinkers and we’ll be giving prizes away for the best snaps throughout December.”