Coca-Cola India pays tribute to Tendulkar
Drinks giant Coca-Cola has released a special edition can to commemorate the achievement of Indian batsman Sachin Tendulkar in reaching his 100th international century.
Tendulkar reached the milestone against Bangladesh in the Asia Cup. He is the first player to score 100 international centuries.
Atul Singh, president and CEO, Coca-Cola India and South West Asia, said: “Sachin has spread happiness and joy ever since he held the cricket bat in his hand. It is not just his on field achievements but also his off the field conduct which makes him a role model for millions of people around the world. Today he sits at the pinnacle of international cricket and we at Coca-Cola India compliment and salute his achievement of the 100th hundred. Sachin is a part of the Coca-Cola family, and our entire system joins the country in the revelry and celebrations, by releasing the special edition Coca-Cola ‘happiness’ cans – our tribute to the master.”