Irn-Bru rolls out sleek can format
Image credit: Scottish Local Retailer
Irn-Bru’s full sugar recipe dating back to 1901 will be available in 330ml sleek cans from mid-February.
Irn-Bru 1901 was originally launched as a limited edition in 2019 and made a permanent return to shops in March last year in a 750ml glass format.
Adrian Troy, marketing director at Barr Soft Drinks, said, “1901 fans love the recipe and this new ‘drink now’ can format will open up an incremental sales opportunity for retailers.”
It will be available in packs of 12 with an RSP of £1 per can.
