G Fuel launches new canned energy drinks

Gaming and esports energy drink brand, G Fuel, is releasing eight new canned products, six of which are exclusive to gnc.com.

G Fuel is formulated with gaming in mind to help boost energy, focus, endurance and may help reaction time.

“Our investment in the gaming space continues to grow with the addition of G Fuel,” said Kevin Maloberti, vice president, merchandising, GNC. “We know mental fitness and cognitive function are just as important as physical health for gamers and fitness enthusiasts looking for an edge ahead of their competition. These new products from G Fuel complement existing gaming products and opens new avenues for energy boosts and focus to help consumers Live Well.”

The partnership adds new G Fuel products, all of which are sugar-free, antioxidant and vitamin fortified, focus enhancing, and high-performance energy, to GNC’s gaming portfolio. Exclusive additions include:

• G Fuel Low Stim RTD – Available in Knuckles Sour Power (Sour Raspberry Candy), Divine Peach (Peach, Kiwi, Dragon Fruit), and Miami Nights (Strawberry, Pineapple, Coconut), this energy drink keeps you focused for gaming marathons, with 140mg of caffeine compared to G Fuel’s 300mg standard cans.
• G Fuel Compound V – Inspired by TV show “The Boys” – Available in 16oz cans and 40-serving powder tubs, this citrus, berry, coconut and ginseng powder will help you stay energised and feeling ‘superheroic’ as you game.
• G Fuel Hype Sauce Energy Formula Powder – Another ‘great power-up’ according to G Fuel, this powder is easy to mix with water for a boost of energy, focus, reaction and endurance.

GNC is also launching additional G Fuel products, including its Sonic Peach Rings and Hype Sauce Raspberry Lemonade RTD cans.

G Fuel Energy Formula Powder is sugar free and packed with antioxidants from 18 different fruit extracts. Each serving has only 15 calories and contains 140mg of caffeine plus proprietary energy and focus-enhancing complexes. G Fuel cans have zero sugar, zero calories, zero artificial colours, and feature a ready-to-use ketone ingredient (goBHB), a plant-based antioxidant complex and B-vitamins to support energy production.

“G Fuel is launching at GNC in a big way,” said G Fuel founder and CEO Cliff Morgan. “Through this partnership we’re making our products available to more fans on a larger scale. GNC’s vast network of stores, broad online reach, and loyal consumer base is a huge win for us as we continue to scale our business.”