Victor Allen’s Snickers Iced Coffee launches in US

Trilliant, parent company of US coffee brand, Victor Allen’s, has released its newest flavour innovation, Victor Allen’s Snickers Ready-to-Drink Iced Coffee at Sam’s Clubs nationally.

Victor Allen’s Snickers Iced Coffees will be available for purchase in 8oz cans as a 12-count pack in the Sam’s Club ready-to-drink coffee aisle starting the first week of May as a limited time offering while supplies last.

“Sam’s Club prides itself on bringing unique ‘Treasure Hunt’ experiences across many categories to their members, so we thought partnering with them to bring this flavour innovation to their aisles was a Win-Win with Iced Coffee season kicking off in May,” said Katy Seidler, Trilliant national sales manager.

“The launch of Victor Allen’s Snickers and Twix Iced Coffees back in March have been extremely well-received by consumers,” said Zac McAuley, Trilliant senior brand manager. “So, we’re excited to continue to bring this offering to more households in partnership with Sam’s Club to surprise and delight their members this summer.”