The Beer Institute celebrates 78th anniversary of the beer can

The Beer Institute, a trade association that represents America’s brewers, importers and suppliers, recently celebrated the 78th anniversary of the beer can.

The Gottfried Krueger Brewing Company in Richmond, Virginia, first introduced canned beer on 24 January 1935 with its Special Beer and Cream Ale in steel cans.

While the concept of canning beer was revolutionary in 1935, in 2011 beer in cans represented 52.5% of all beer sold in the US, making cans the most popular form of package among beer drinkers, according to economic data collected by the Beer Institute. Data from 2012 will be available next month.

“Innovation and ingenuity are the bedrock of American brewing and beer importing. Cans were found to be easy to stack, extremely durable and took less time to chill,” says Beer Institute president Joe McClain. “Seventy eight years after the first beer can entered the marketplace, the brewers, importers and valuable chain of suppliers continue to provide the American consumer with a great product.”

Both large and small brewers are including more cans in their packaging mix, which includes glass bottles and draft kegs, as beer is welcomed at more occasions where people gather.

“There are numerous reasons to celebrate canned beer,” notes Robert Budway, president of the Can Manufacturers Institute. “Beer makers and consumers continue this 78-year-old tradition because cans have been able to provide consistent quality beer across the US. And, the can provides 100% protection against light, which retains the beers flavour and freshness. Aluminium cans are also 100% recyclable. In fact, recycled cans are back on store shelves in as little as 60 days.” The Can Manufacturers Institute is the national trade association of the metal can manufacturing industry and its suppliers in the US.

Recent data shows that the beer industry includes more than 2,500 brewer and importer establishments, 3,300 beer distributor facilities and 547,000 beer-selling retail establishments. In 2011, beer sales rose two per cent to more than $98 billion, the largest share of revenue and volume within the alcohol beverage sector.

The can industry accounts for the annual domestic production of approximately 124 billion food, beverage and other metal cans; which employs more than 28,000 people with plants in 33 states, Puerto Rico and American Samoa; and generates about $17.8 billion in direct economic activity.