Haindl’s bitters available in cans

Haindl’s carbonated bitters are now available in 33cl (11oz) aluminium cans from Ball Packaging Europe.

The firm’s bitter lemon, ginger ale and tonic water brands are on sale in Germany and are being distributed by Rhodius Mineralquellen und Getränke.

All Haindl´s cans are adorned with a QR (Quick Response) code which customers can scan using their smartphone camera in order to retrieve the company’s web page. This provides extensive product information, including cocktail suggestions for the company’s carbonated bitters, which are traditionally used as mixers in long drinks such as vodka and lemon or gin and tonic.

Modern beverage cans offer attractive added value for the consumer – and in adopting this packaging option – Rhodius is targeting a young, active, urban audience.

Because cans are infinitely recyclable without any loss of material quality, both aluminium and steel retain their integrity even after multiple remelts, enabling them to be reused without degradation. In Germany, 96% of all beverage cans are recycled. Recovering beverage cans of aluminium or steel as a starting material saves up to 95% of the energy required for producing the new metals, with CO2 emission levels also being reduced by up to 91%.