Red Bull unveils Sudachi Lime flavour

Red Bull has announced this year’s Red Bull Summer Edition as Sudachi Lime. This limited-time offering is now available with and without sugar at retailers across the US, while supplies last.

At the heart of the new flavour profile is a burst of citrus notes: zesty lime, tangy sudachi (a Japanese citrus fruit), and the subtle hint of pomelo.

Red Bull Summer Edition Sudachi Lime is packaged in 8.4fl oz and 12fl oz vibrant summer-sun yellow cans. It contains the same functional ingredients as Red Bull Energy Drink, but with a new, unique taste.

Summer All Day Play Engagement

From 27 April, consumers have been invited to help curate the ultimate 24-hour, sun-up-to-sundown playlist. From road trips to pool days to festival pre-game sessions and outdoor adventures, consumers can add their favourite songs to a collaborative playlist that matches their summer vibe and be entered for a chance to win an exclusive experience for themselves and three friends at Red Bull Mirage at Coachella 2027.*

*NO PURCH. NEC. SPOTIFY APP AND ACCT. REQ’D (FREE). 4/27/26–6/28/26. Open to legal US res. (incl. DC); 18+. To enter, submit a song to designated Spotify playlists and complete entry form. App avail. maj. app stores; std. data rates apply. Limit: 1 entry/person. Visit redbull.com/brightsummerahead for official rules.