Firestone Walker selects 12-ounce Ball cans

Firestone Walker, a mid-sized brewery, is releasing Firestone Walker’s 805 in 12-ounce aluminium cans from Ball Corporation.

“Craft beer consumers are embracing cans, continuing to raise their profile,” said co-proprietor Adam Firestone. “We also live and work in a place where people spend a lot of time outdoors – at the beach or pool, by the lake, on the golf course or going on hikes. Cans are a practical fit for the local lifestyle.”

Firestone Walker’s 805 will be available in 12-ounce, infinitely recyclable cans at locations along California’s Central Coast beginning this week.

“Firestone Walker and other craft brewers continue to discover the inherent benefits of aluminum cans, including their ability to deliver the highest quality product to consumers by blocking out 100 percent of light and oxygen,” said Bruce Doelling, vice president, sales, for Ball’s North American metal beverage packaging business. “Made with an average of more than 60 percent recycled aluminum, cans also are a perfect fit with sustainability minded craft beer consumers.”