Crown revamps design studio

Crown Bevcan Europe and Middle East announced recently that it has revamped its European Design Studio to serve as a one-stop shop for brand owners across the EMEA region. Located in Leicester, UK, the Studio features cutting-edge pre-press and print technology which offers customers a wholly integrated design service in a single location.

Included in the refit was the addition of two new proofing machines, together with the implementation of new 3D software that greatly simplifies the package design processes. The Studio offers bespoke, integrated design solutions for customers which, they claim, facilitates greater alignment among marketing and sales teams so that brands can achieve consistency and quality in their messaging and design.

“This facility is testament to Crown’s unwavering commitment to helping brands distinguish their products on increasingly busy retail shelves,” said Ian Gannicott, general manager, Print & Graphics, at Crown Bevcan Europe and Middle East. “We recognise the importance of close collaboration to create packaging that truly serves as a brand ambassador and believe that the Studio’s top-of-class pre-press and print technology confirms Crown as the beverage industry’s leading design management partner.”

The facility also includes an exhibition room, where customers can meet with Crown’s in-house team, test concepts and view proofs that feature their designs – all prior to starting up full-scale production.