Crown cans for Hops For Heroes’
For the second year, Crown will help to make Memorial Day memorable in support of US military armed services, veterans, and their families.
The Company will be a national sponsor of Hops for Heroes’ 2015 Homefront IPA program and will donate cans, graphics work for can printing, and freight for shipping, so that the 10 participating craft breweries can produce their own unique versions of Homefront IPA for mutual release parties, events and local accounts. All funds raised will be donated to a military-focused charitable organisations.
This year’s charity is Soldiers’ Angels, which provides aid and comfort to men and women of the US Army, Marines, Navy, Air Force, and Coast Guard. In 2014, over $200,000 was raised in the Homefront IPA effort.
To remind customers of the importance of the past, present, and future members of the US armed services, Memorial Day (May 25th) will be the official release date of Homefront IPA. It will also encourage customers to remember the ultimate sacrifice so many have made to preserve freedom. “This is such a great and worthwhile charitable effort,” noted Ron Skotleski, Crown Beverage Packaging’s director of marketing. “We are proud to participate each year, especially in something we are passionate about — craft beer. We are also extremely proud to have our cans chosen for Homefront IPA in support of our veterans and their families.”
