Second Self Beer Company selects Novelis’ evercan

Novelis, an aluminum rolling and recycling specialist, and Atlanta brewery Second Self Beer Company have announced the launch of Second Self beer in aluminum cans, made from Novelis’ evercan.

“At Second Self we spend a lot of time perfecting the flavor profile of every beer we make, from how it first hits the pallet to what foods it pairs well with,” says Jason Santamaria, beer architect, Second Self Beer Company. “Now that the warm weather is here, we want consumers to be able to enjoy these same flavors outdoors—on the beach, by the grill or at their favorite festivals. That’s why we decided to go with evercan. There’s no better way to package our beer than in the best portable, protective packaging with the smallest environmental footprint.”

“Consumers are beginning to demand more from their beer,” says Bruce Maclane, director, evercan Craft Brew Sales, Novelis. “They don’t just want great taste, but also easy portability and now, sustainability. From solar panels to bicycle co-ops, craft brewers are finding new ways to connect with their customer base, and evercan is one of them. Made almost entirely out of used beverage cans, and able to be recycled again and again forever, it’s a portable packaging people can get behind.”

Second Self’s year-round flagship brews, Thai Wheat and Red Hop Rye, are now available in evercan aluminum cans and found on store shelves throughout Georgia.