Bucking the trend
Christmas will be very different this year. In the UK the government are easing restrictions a little and allowing families to reunite over the festive period. At this time of year attention turns to Christmas shopping and of course the food and drink we’ll be consuming.
Demand for food cans has increased during the Covid-19 pandemic. For beverage cans, the jump in sales in the US and the UK has been huge.
A spokesman for the UK Can Makers said: “Sales were already rising before the crisis because of the format’s excellent environmental credentials. The additional big jump in sales is the result of a move from kegs to cans because of Covid-19.’’
Christmas is likely to lead a further increase in sales of both food and drink cans, but whether this trend will continue into the New Year remains to be seen.
Consumers will be stocking up with what they need for Christmas and may also be buying more as they worry about whether they’ll be any further national lockdowns in 2021.
The Covid-19 crisis has presented opportunities and challenges for the metal packaging sector and you can read an in-depth insight into the market trends thrown up by the pandemic in the next issue of CanTech International.
The sector has shown its resilience, adaptability and resourcefulness during a time of crisis and this will stand it in good stead as we move into 2021. Hopefully we’ll see a return to ‘normality’. Remember that? It’s the trend we all want to see.
- Alec Peachey, CanTech International acting editor.
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