A Shoezie for Father’s Day
Miller Lite Shoezie
Kooky collaborations continue with news from two brands who have come together to help celebrate Father’s Day this weekend – including cans of beer, of course.
Miller Lite and New Balance, the maker of the Dad Shoe, are launching the first-ever shoe-meets-koozie – Shoezie: a shoe for your beer.
Fashioned from the classic New Balance 624 Trainer, it is hoped the limited-edition Shoezie will help dads and those who appreciate dad fashion enjoy their Miller Lite in comfort and style.
The Shoezie is made with materials directly from New Balance shoes and is nearly identical to the 624 Trainer but fitted for the beer. It will keep the drink cold and supported with its rubber sole and breathable leather.
Sofia Colucci, vice president of marketing, Miller Family of Brands, said: “As The Original Light Beer, we are proud to celebrate all things beer and all things dad, and the Shoezie does just that. When we dreamed up the Shoezie, there was only one brand to bring it to life and that was the maker of the classic Dad Shoe. New Balance. Together we want to thank all dads out there for keeping the grass cut, grilling those perfect meats, agreeing to the family dog, and of course raising a Miller Lite, one can at a time.”
Miller Lite and New Balance fans in the US can try to get a Shoezie by visiting TheShoezie.com on Father’s Day.
- Jill Sayles, CanTech International editor.
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