Beer cans for superfans
The lucrative and fun market for providing branded beer cans for music superfans continues with the announcement from KnuckleBonz and Calicraft Brewing Company of plans to launch a new music branded beverage line with two AC/DC officially licensed beers: AC/DC PWR UP Juicy IPA and AC/DC TNT Double IPA ,to be released in select retail in California and Arizona in the US, late this summer.
It is the first in a series of AC/DC branded beers as part of the collaboration. Featured in a 16oz collector’s edition AC/DC can, the sustainably crafted beer will be available through the Reyes Distribution network and eventually online.
“We are beyond excited to be collaborating with Calicraft on a new line of craft beers for music superfans,” said Tony Simerman, CEO of KnuckleBonz, Inc. “Many of the bands we have worked with in the Rock Iconz and 3D Vinyl Series will be coming to the new beverage line. There’s not a better band than AC/DC to kick this off.”
“Over the years, we’ve always stood for collaborations that go beyond beer. We value community and the arts. As music enthusiasts, we could not be more excited to work with our friends at KnuckleBonz and some of the most influential and groundbreaking musicians in history,” said Blaine Landberg, CEO of Calicraft Beverage Co. “Our collaboration is inspired by the band and is designed to be paired with their music. Great music and great beer – there is no better pairing!”
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- Jill Sayles, CanTech International editor.
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