Christmas dinner in a can
You may have recently read about Heinz which has started the festive season by launching its first ever canned Christmas Dinner Big Soup – complete with turkey, pigs in blankets, stuffing and chunky potatoes.
Due to the popularity of the brand, concept and the UK’s love of Christmas dinner, the limited edition 500 cans produced sold out in a matter of hours. Since then, the company has said that more will be made available in a competition, soon to be revealed on its social media channels.
With experts saying this year’s festive fare could be the most expensive ever with supply chain issues, among other problems, hampering stock control, this product priced at £1.50 is very affordable. I’m not convinced it will be a substitute for the meal, but these inventive canned products are continuing to prove very popular.
- Jill Sayles, CanTech International editor.
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