Advent calendar cans
We are continuing the festive theme this week with the news that Brixton Wine Club (BWC) in London has launched a premium canned wine advent calendar.
This type of offering wouldn’t really have been possible if wine and other beverages had not been packaged in a ready-to-drink canned format, so this is just another example of how drinks that have traditionally been packaged in a different material, are now reaching more consumers in cans.
The quirky calendar features 24 high-end drinks in cans ranging in size between 175ml and 250ml.
These include award-winning wines, plus some fun ‘surprise’ drinks, with the spotlight on BWC favourites, previous sell-outs and some exclusive cans from around the world.
Behind the doors are a selection of red, white, rosé and sparkling wines and some wine cocktails from brands such as Canned Wine Co., Copper Crew, Bowl Grabber and Vinca.
The calendar will be accompanied with 24 days of insider knowledge, tasting notes and chats with wine makers on the brand’s Instagram @brixtonwineclub.
The online business is selling the calendars here: www.brixtonwineclub.com/shop/p/wineadventcalendar
- Jill Sayles, CanTech International editor.
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