Metal aesthetics

Unlike books, sometimes metal packaging must be judged by its ‘cover’ – or in this case, design. Looks are increasingly important in the metal packaging world, as Trivium highlighted recently when it awarded winners of its Forever Canvas Challenge 2022.

The design competition invited the worldwide creative community to create show-stopping graphics for a variety of Trivium’s infinitely recyclable metal bottles and cans. The first-place designs from Caitlin Wagg, a graphic design student from Australia; Ines De Cueto Escobar, a design student from Spain; and Sebastian Ricardo, a designer from Argentina, bring to life Trivium’s infinitely recyclable metal packaging in several types of product design categories: beverage, pet food, and sanitiser containers.

Caitlin Wagg

Image: Trivium Packaging

Caitlin chose the beverage bottle category for her HB juice idea. She reportedly ‘wowed’ the judges with her bold and eye-catching design for a range of juices, which was inspired by the iconic yellow HB pencil. Caitlin’s idea sprang from the insight that, to think creatively, we must fuel our brains with the proper nutrients.

“My goal for HB Juice was simple. I wanted to design a healthy beverage that encouraged every Australian to think creatively and live a happier and healthier lifestyle. Need to recharge your creativity? Keep your creative juices flowing with HB Juice!”

Ines De Cueto Escobar

(Image featured above)

Ines chose the food can category for her playful cat food design, inspired by her lifelong fascination with food and its packaging, and her beloved cat Ludi. Ines, a design student from Spain currently studying in the UK, grabbed the judge’s attention with her bright, fun design that features a cat character to draw people’s attention in-store and on the shelf.

“In this project it was clear from the beginning that I wanted to do something fun, colourful and eye-catching. Basically, taking this opportunity to have fun, be creative, and create something that I love visually and graphically.”

Sebastian Ricardo

Image: Trivium Packaging

Sebastian was inspired to make a hero of the material itself. He used aluminium as the central element of his design, creating an impactful sanitiser bottle with a thoroughly premium feel. The design allows the stylish, brushed aluminium to shine through the central area for maximum impact. The judges said they were impressed that Sebastian’s design highlighted that the product protects both the body and the environment, and accurately reflected the high quality of Trivium’s premium packaging.

“I sought to design a product with a real and commercial appearance, but that at the same time has a story behind it that transmits important ideas and values. I did not focus only on the visual or functional.”

In addition to having their final designs featured on Trivium’s site, the three budding designers received a consultation with internationally acclaimed creative agency, This is Embrace, to refine designs and receive real, on-the-job training.

Congratulations to the winners for such a vibrant showcase of what brilliantly designed, sustainable metal packaging can achieve!

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