Gin(ie) in a bottle
Image: Penrhos Spirits
It’s not been long since Ball released its aluminium bottles report and we’ve now got news of another company opting to package its product offerings in them.
Penrhos Spirits based in Herefordshire, England, has announced that from January 2023, its gin will be available in bottles made from 100% recycled aluminium, as part of the company’s #bottledforbetter movement.
Charles Turner, Penrhos Spirits co-founder, commented: “At Penrhos Spirits, we are always looking for ways to improve our sustainability in both the orchards and distillery.
“This launch marks an exciting moment in the Penrhos journey, and if we can do it as a relatively small, growing brand, then we want to raise a challenge to the wider drinks community too, to get on board.”
The spirits business is educating its customers on the benefits of the change from aluminium to glass on its website. Hopefully more beverage companies take note and follow suit.
On a more general metal packaging note, I’m sure that canned Christmas offerings will be continue to be popular this year. Heinz’s vegan Christmas Dinner Big Soup was a big release back in November, and you can look out for a festive US beverage showcase in our upcoming December/January issue of CanTech International.
In the run-up to the holidays, metal packaging is really showing its strength. In the UK, we’re on track to pass our annual target for aluminium packaging recycling rates. Every Can Counts is also celebrating the holidays with a new festive campaign called #TheMagicOfRecycling, which you can watch here.
At Bell we’re looking forward to finally celebrating Christmas together as a team since 2019, so it’s exciting times all round.
- Alex Rivers (she/her), CanTech International editor
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