Strengthening the RTD coffee space

(L-R): Annie Mitchell, founder of Bottleshot Coffee, now head of grocery & B2B, Grind; David Abrahamovitch, founder & CEO, Grind; Leo Berend, formerly head of sales at Bottleshot, now head of sales (grocery & B2B) at Grind

I’m remembering one of my early CanTech blogs which featured an aesthetically pleasing tin of Grind coffee beans, as news arrives that the London-based brand has completed the acquisition of ready-to-drink canned coffee company, Bottleshot Coffee.

Bottleshot Coffee was founded by Annie Mitchell and Charlotte Dales in 2019. It is the first and only canned coffee to win a Great Taste award and it can be found in retailers like Wholefoods, Ocado and WH Smith, and on Virgin Airlines. In 2022, the business was also featured on the entrepreneurial Dragon’s Den, where Mitchell and Dales received an investment offer from ‘Dragon’ Peter Jones.

As part of the acquisition, Bottleshot’s Annie Mitchell and Leonora Berend will join Grind to lead its push into the ready-to-drink coffee space, and into grocery and supermarkets for canned coffee, coffee pods and bean and ground coffee.

David Abrahamovitch, Grind’s founder and CEO, commented: “Grind had a fantastic 2022, and it’s great to start 2023 with a bang, announcing another major funding round and the acquisition of Bottleshot Coffee. For a while, I’ve believed that the ready-to-drink coffee market is quite under-developed in the UK, particularly compared to the US, and there still isn’t anyone with a real coffee pedigree making a canned coffee product using speciality-grade coffee which actually tastes like real coffee, in part because it can be technically quite difficult to get right.

“I’ve known Annie for a while, she’s a fantastic entrepreneur and along with her team she’s built a great product and supply chain capable of delivering tens of millions of cans per year, and has already signed up some great customers. We think we can take these foundations and supercharge them with the addition of the Grind brand, and of course, by adding Grind coffee to the new cans we think they’ll taste even better! I’m really excited for Annie and her team to join Grind and lead this new charge.”

Annie Mitchell, founder of Bottleshot and now head of grocery and B2B at Grind, added: “We are thrilled to be joining the Grind team. We’ve watched with admiration as Grind has applied its coffee expertise and brand to the Nespresso pod sector, creating the pod challenger brand in the category. As Grind has done with pods, at Bottleshot, we’ve spent the last few years building a best-in-class product and supply chain. We believe that by adding this to the well-loved and well-known Grind brand, and with the support of the Grind roastery and the wider Grind business we think we can achieve our goal much faster to achieve the same in the ready-to-drink coffee space – turning Grind cans into the leading challenger brand in a sector which is dominated by mass market and low-quality products.”

The canned coffee segment is ever-growing (as you may have read in CanTech‘s February 2023 insight), and while the UK and Europe have some catching up to do with Asia Pacific and North America, it seems news like the above will spur new innovations and partnerships. Canned coffee continues to stand out as a versatile, sustainable choice for both on-the-go and at-home consumption.

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