Red Bull adds new flavour

Red Bull North America has announced the expansion of its Red Bull Editions product line with the new Red Bull Orange Edition.

The continued expansion of the editions line demonstrates Red Bull’s commitment to offering consumers more flavour and variety.

The Red Bull Editions flavoured line of Red Bull Red (cranberry), Blue (blueberry), Yellow (tropical fruits), and now Orange (tangerine) are sold in single serve 12 fl. oz. (355 mL) cans, line priced with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero.

Last year six billion cans were consumed across the globe, with two billion of those consumed in the U.S.

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