Soft drink cans from Crown
Wachusett Brewing Company is moving into new beverage territory, after developing a healthy alternative in the hard soda category.
The line will be launching nationwide in April following an initial rollout in Massachusetts. The Nauti Seltzer line is the first offering from the Craft Cocktail Company (the new company that Wachusett Brewing Company launched to manage Nauti Seltzer and future non-beer beverages) and will be arriving in four flavors: Raspberry, Lemon-Lime, Grapefruit, and Cranberry. They will be sold in both six packs and a variety 12 pack of 12 ounce cans from Crown.
Ned LaFortune, president and co-founder of Wachusett Brewing Company, said: “We are very excited to offer the market a series of refreshing seltzer drinks created with quality ingredients added to a clear (neutral) malt base. This stage of our evolution as a brewer has been in the works for quite some time, and while seemingly a departure, it is actually a very logical direction for us to head next.”
Before settling on the Nauti Seltzer line, Wachusett had previously explored the hard soda market by developing an alcoholic root beer. It was well received, but like others on the market contained a high sugar content. LaFortune and his colleagues felt a healthier beverage would have much wider appeal and greater sales potential.
Ron Skotleski, director of marketing at Crown, explained: “Consumers are increasingly looking for adult beverages that complement their healthy lifestyles, which means that Nauti Seltzer is definitely well positioned for success. We are very excited to be producing engaging packaging that complements the brand’s great taste experience. The new can designs have a clean airy look to them and employ subtle use of colour to accent the different Nauti Seltzer flavours.”