Crown partners with Guinness
Crown Holdings has partnered with Guinness to develop limited edition packaging for its Foreign Extra Stout brand that commemorates the company’s near 150 year presence in Singapore.
Launched earlier this year, the 330ml beverage can pays homage to Guinness’ roots in Singapore, which date back to the 1880’s.
Singapore based illustrator Ben Qwek reinterpreted the brand’s original label design for the anniversary package, which features familiar local references. These include typical Singaporean coffee shop sights to significant figures like Sir Stamford Raffles.
“We are very pleased to have created this limited edition design to celebrate the national identity of Singapore and pay tribute to the many things that define our local culture, including the classic Guinness ‘Red Tongue Dog’,” says Venus Teoh, head of marketing, Asia Pacific Breweries Singapore.
“We hope that this new design will be enjoyed and celebrated by everyone, prompting conversations about what makes Singapore, Singapore.”