Ball and Guaraná Antarctica bring Brazilian football passion to life
Image: Ball Corporation
Ball Corporation has detailed its partnership with a Brazilian AB InBev brand to create a special edition can collection.
Guaraná Antarctica is a long-time partner of Brazilian football, having supported the Brazilian National Team as its official sponsor for 25 years. Ball’s can collection with the brand is designed to celebrate iconic moments that resonate deeply with consumers.
At the same time, major cultural moments like the World Cup, which begins today, continue to drive significant beverage consumption across Brazil with 70% of consumers saying they plan to drink soft drinks throughout the tournament reinforcing the opportunity for brands to stand out through packaging (Citi Research, May 2026).
To kick off the 2026 World Cup, the limited edition can collection honours Brazil’s championship-winning teams from 1958, 1962, 1970, 1994 and 2002. Inspired by the uniforms worn during those matches, the cans pay tribute to the history of Brazilian soccer and the decades long partnership Guaraná Antarctica has maintained with the Brazilian National Team.
The project combined design expertise, advanced decoration technology and close collaboration to translate cultural references into cans that feel personal and memborable. Inspired by historic elements connected to the brand’s identity and its relationship with consumers, the collection featured multiple can designs, each reflecting a different era and emotions that has shaped Brazil’s passion for football.
“This collection is a celebration of our history and the emotional connection we have built with consumers over generations. Bringing these moments to life through packaging allows us to create a new layer of engagement and strengthen our presence in occasions that matter,” said Guilherme Poyares, marketing director for Guaraná Antarctica.
“At Ball, we work side by side with our customers to turn ideas into impactful solutions that show how packaging can become a strategic asset for brands, connecting with people in a relevant and memorable way,” said Ricardo Alberoni, senior director of Strategic Account Management for Ball in South America.
