Ardagh Group has published a second metal packaging design book entitled ‘Why Metal?’.

This volume, with advanced reader friendly features, contains insights, interviews and a host of examples that showcase the scope of metal packaging to shape, decorate and add convenience to brands from around the world.

Included are interviews with Gerben-Jan Gerbrandy, member of European Parliament, Roland ten Klooster, professor of packaging design, and Nienke Smit, director for retail and shopper at TNS NIPO.

“Our aim as a leading global producer of consumer packaging is to take readers on a design voyage – a journey that will take them from an initial pure concept of packaging towards sustainability and convenience driven innovative metal packaging solutions,” says Woep Möller, CEO of Ardagh’s metal division, Food & Speciality Europe.

“We hope that ‘Why Metal?’ will stimulate much debate and discussion – the sure way we believe to help you achieve even greater innovation.”

Invisible watermarks are embedded in the designs throughout the book. With the use of a bespoke Ardagh ‘Why Metal?’ app from the iOS app store, readers are linked to 3D modelling and informative film material such as production processes and recycling.