Professor highlights design possibilities of steel for packaging
Roland ten Klooster, professor of packaging design and management at Holland’s University of Twente has explained the benefits of design possibilities offered by steel for packaging in an article commissioned to celebrate the 30th anniversary of the Association of European Producers of Steel for Packaging (Apeal).
“The characteristics of steel as a packaging material are such that still today no other material can compete with it,” said Klooster. The article is one of a series from an expert panel from the fields of environment and recycling, food and nutrition, and packaging design. These industry experts will predict trends and analyse the challenges and opportunities in the landscape ahead. In addition, they will consider the different properties of steel for packaging which make the material ideally suited to the development of the circular economy.
The article is part of a campaign telling the story of the last 30 years of steel for packaging. It will help give an insight into the qualities which make steel a unique packaging material, combining exceptional performance capabilities with unrivalled environmental credentials.
Alexis Van Maercke, secretary general at Apeal, added: “30 years of Apeal is a milestone. As such it’s a great opportunity to visualise the future and the vital role steel for packaging can play in developing a more circular economy in Europe.”
