Ardagh Group announces commercialisation of Nitro Can
The Ardagh Group has announced the commercialisation of its Nitro Can product. The can features a nitrogen-infused widget which delivers a sound upon activation. The nitrogen enhances the aroma of the coffee and generates a pour that tops off the beverage with a frothy head.
Adriana Escobar, product manager at Ardagh Metal Beverage, said: “The Nitro Can is an exceptional packaging format which delivers an unrivalled, multi-sensory consumer experience.
“We were pleased to see the Nitro can showcased at the highly regarded London Coffee Festival and are confident that both consumers and industry-facing attendees alike will find this new packaging format engaging.”
On 6 April, the London Coffee Festival’s opening set the stage for the first of two brands, Minor Figures and Frank and Earnest, to launch their own cold-brewed coffees into the speciality can.
Minor Figures’ debuted its original Straight Black cold brew in an Ardagh Nitro Can. “Nitro cold brew coffee on tap is the latest coffee trend in coffee shops across the UK and beyond. We see the launch of Minor Figures Nitro as strategic move in the growth and development of our business, making nitro coffee accessible to the mainstream in a good-to-go format,” said Stuart Forsyth, founder and director at Minor Figures.
Frank and Earnest also showcased its cold-brew coffee at this year’s festival. Ben Lion, co-founder of the brand, said: “We have spent a lot of time developing the canned version of our Nitro cold-brew to ensure we offer a genuine shelf-stable, great tasting and looking product. This is one of the reasons why we partnered with Ardagh.”
