Ardagh extends finishings portfolio
The Ardagh Group has announced its latest beverage can finishing which combines matte and glossy surfaces, Matte & Mirror Impact.
The new finishing comprises an admixture that can be used with any printable colour and creates matte effects on the otherwise glossy can surface, Ardagh says. During the drying process in can production, the blend creates a surface structure that reflects light and produces a matte appearance
Dirk Schwung, sales director at Ardagh Group, said: “Matte & Mirror Impact provides an appealing design option, especially for brands who wants to create value through their packaging design. The new finishing helps customers to upgrade brand communication.
“The alternating matte and glossy areas allow specific design elements, such as logos, promotional messages or brand icons, to be easily and effectively highlighted. As a result, the outstanding can design attracts customers’ attention at the point of sale.”
The new finishing will be available as of 2018.