Multinational group, Maspex, has elevated energy drink Tiger’s identity into a bolder, more premium expression across its entire energy drink range, now with assistance from Canpack special effects.

At the heart of the Tiger redesign is a 360° tiger-inspired pattern that flows across every variant, creating a bold visual signature that unifies the portfolio while reinforcing Tiger’s distinctive brand identity. A clear colour-coded system adds effortless navigation across the range and Canpack’s Shimmer effect and Supertactile finish add a further layer of distinction.

Canpack’s Shimmer effect catches the light differently depending on the angle, giving the surface a subtle sense of movement. The Supertactile finish adds a second dimension entirely: a textured, premium touch that consumers notice the instant they hold it in their hand.

“What makes this project particularly interesting is the scale,” said Aleksandra Kucharska, market manager at Canpack. “The ambition wasn’t to elevate a single SKU, but to create a consistent premium experience across the entire Tiger portfolio. By combining a distinctive visual system with Shimmer and Supertactile effects, we helped bring greater depth, recognition and sensory appeal to every variant, while preserving the strong brand equity Tiger has built over the years.”

“Tiger has long been one of the most recognisable energy drink brands in the region,” said Monika Koziarz, junior brand manager at Maspex. “This redesign was about building on that foundation – creating a stronger, more cohesive brand world that reflects the energy, dynamism and premium aspirations of today’s portfolio. Working with Canpack, we brought that vision to life across every variant, without losing what makes Tiger, Tiger.”