Every Can Counts expands in Ireland

The Every Can Counts programme kicked off its nationwide expansion at this year’s Electric Picnic festival in Ireland.

The campaign aims to boost the recycling of drink cans whilst people are away from the home. It will be found at an increasing number of events as a result of additional funding from Repak, the industry funded body for packaging recycling.

Record numbers of music fans surrounded the ‘CAN You Kick It’ game at the Electric Picnic festival, exchanging a can for three kicks of the ball.

Every Can Counts is a partnership formed between drink can manufacturers and the recycling industry, all with the goal to recycle more while out and about.

The programme is running in 12 countries across the EU and now plans to reach all 32 counties of Ireland and Northern Ireland.

Róisín O’Brien, Every Can Counts programme manager, said: “The Every Can Counts programme provides a strong message to raise awareness of recycling drink cans. When you consider that cans are endlessly recyclable with no loss of quality, then it makes perfect sense to recycle each and every can.

“Overall I’m looking forward to having the opportunity to expand the Every Can Counts programme across Ireland.  The response from Electric Picnic was very positive and highlighted the need for promoting recycling and engaging with festival goers at these type of events.”

Seamus Clancy, CEO Repak, adds, “Repak Limited welcomes the opportunity to partner with the Every Can Counts Ireland to drive and improve the message of metal can recycling.

“We need to continuously improve what we recycle and this is a very positive initiative that we are delighted to support.”

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