Young people driving trend for canned wine

Retailers are claiming that sales of canned wine will shoot up next year, as young people wanting to avoid binge drinking opt for smaller measures and ease of transport.

Wine manufacturer Mirabeau en Provence plans to release a rosé wine in a can in the UK from next year after seeing success in the US.

Stephen Cronk, the company’s co-founder, said younger people opt for the canned wine as it means they can buy a single measure rather than a whole bottle.

“One of the most exciting trends in wine is high quality wines being sold in cans. It seems that millennials are loving the sustainability and versatility angles. Cans are lighter to transport than bottles and are recycled more than glass, which means it’s a greener option than bottles.

“But above all it’s the benefit of convenience, smaller sizes (25cl in our case), not needing a cork-screw and above all not being made of breakable glass means cans are highly portable and can be taken to beaches and parks where glass is often forbidden. So whether for a couple of glasses in the early evening or for picnics and boat trips, wine in a can is an ideal solution.”

Waitrose has listed canned wine as one of the top trends of 2018 in its Food and Drink report, and say it is likely to become even more popular next year. The supermarket has added two canned wines to its collection, a rosé and a shiraz from Château Maris.

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