Ball supports Save Food initiative
Can maker Ball Packaging Europe is now a sponsor of Save Food.
The Save Food initiative is a joint campaign by the United Nations Food and Agriculture Organisation and the trade fair organisation Messe Düsseldorf to fight global food waste. Save Food aims to bring together business, policymakers and researchers, stimulate debate, and help develop solutions along the food value chain.
“By becoming a sponsor, Ball aims to help reduce food wastage and the associated carbon emissions,” says Martin Schäfer, an environmental scientist and sustainability manager at Ball Packaging Europe. “With our expertise in food and beverage packaging and in exchange with other Save Food members, we can develop ideas for the avoidance of food waste.”
Save Food was launched in May 2011 with an international congress as part of Interpack, the world’s leading packaging industry fair.
About a third of all food intended for human consumption — about 1.3 billion metric tons — is lost or wasted every year.
Sustainable packaging can be one element in reducing food waste. Beverage cans are recyclable, light and oxygen tight, and drinks keep fresh for longer in them than in any other container. This helps reduce food losses.
