Diageo to remove plastic from multipacks
Drinks manufacturer, Diageo, has announced it will stop using plastic rings on its multipacks, opting for cardboard packaging instead.
Plastic ring carriers and shrink wrap will be removed from packs of Guiness, Harp, Rockshore and Smithwick’s beers, as part of Diageo’s £16m initiative.
Multi-can packs will now be sold in 100% recyclable and biodegradable cardboard packaging, starting in Ireland before being rolled out across the UK and globally next year.
Diageo said under 5% of its total packaging is plastic and the changes will reduce usage by over 400 tonnes annually.
Oliver Loomes, country director of Diageo Ireland, said: “Managing our environmental impact is important for the planet and the financial sustainability of our business.
“We already have one of the most sustainable breweries in the world at (Dublin’s) St James’s Gate and we are now leading the way in sustainable packaging. This is good news for the environment and for our brand.”