Budweiser launches limited edition aluminium bottles

Budweiser Brewing Group UK&I, part of Anheuser-Busch InBev (AB InBev), has announced that its global beer brand, Budweiser, has launched a new partnership with Sergio Ramos, footballer and current captain of Real Madrid and the Spanish national team, as part of its ‘Beer of Kings’ campaign.

The partnership will see limited-edition aluminium bottles featuring exact replicas of Ramos’ tattoos, creating stand-out on shelf to drive value sales for customers. By purchasing these special-edition bottles fans can unlock exclusive content which offers a deeper perspective, in Ramos’ own words, into the meaning of each of the tattoos.

The ‘Beer of Kings’ campaign celebrates Ramos’ career in advance of his latest milestone as most capped player ever for Spain.

“I’m very excited to partner with Budweiser, a leading global brand who shares my passion and commitment for the sport of football,” Ramos said. “I look forward to sharing my story in a unique way with my fans around the world to inspire them to see that greatness is within all of us, you just need the confidence to step up.”

“Budweiser is proud to celebrate the journey of Sergio Ramos as a king of global football and one of the greatest players of his generation,” said Steve Arkley, Budweiser global vice president. “We’re excited to spotlight his story in such a unique way for football fans worldwide and our ambition is to inspire consumers to step up and taste greatness.”

The limited-edition bottles will be available through e-commerce and at participating convenience retailers across the UK.

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