Trivium awarded 2020 iF Design Award for Gaya can
Trivium Packaging’s original 2019 designs for Gaya Coffee’s metal can have won the 2020 iF Design Award.
The awards, which are now in their 67th year, attracted a record entry of 7,298 innovative products that were launched in 2019. A total of 78 distinguished international judges declared the Gaya can a winner in the Packaging Discipline.
Manufactured at Trivium’s manufacturing plant in Deventer, the Netherlands, for its Dutch customer Concept Drinks, the shaped can was made possible by several innovations along the supply chain. Notable was the expansion of the can size by an impressive 26% under 40 bar pressure to achieve the desired shape.
Another distinguishing feature of the patented design is gold printing on both the lid and the base of the can, with gold speckled printing over the dark green body.
Guus Backelandt, co-owner of Gaya Gold Coffee, commented on the award: “Concept Drinks came to Trivium with a challenging concept where the packaging has to express the premium brand DNA of our product. Both Trivium’s technical know-how and creativity, as well as constantly seeking the boundaries of what is technically possible, made this whole project such a success.”
Trivium’s Martin de Olde, head of Marketing and Business Development in Europe viewed the accolade as an important milestone in contemporary metal packaging: “For the Gaya can to have won over the judges demonstrates the value of high quality metal cans as stylish and functional, able to fulfill the most demanding marketing, branding and environmental requirements.”