INX International Ink Co. introduces new Can Design Contest
INX International Ink Co. has announced that entries are now being accepted for its inaugural Colored by INX Can Design contest. The contest is open to users of the company’s INX 2-Piece Metal Color Catalogue and its corresponding digital color library.
“We wanted to create a special event and show our support for users of the INX Color Catalogue,” explained Renee Schouten, director of marketing for INX International Ink Co.
“We are tremendously pleased to acknowledge that over 200 beverage brands, breweries, can makers, design agencies and other beverage marketers now rely on the only true color standard in the metal decorating industry. We intend to make the Can Design contest an annual event to give brand owners and designers the opportunity to showcase their best designs.”
According to INX, interest in the INX Color Catalogue continues to grow. In addition to a more efficient design-to-market process – ranging from color selection to getting product on the shelf – there are significant cost saving benefits to using the catalogue, as well as brand consistency, speed-to-market and color accuracy advantages. The Color Catalogue will be updated again this spring, adding more options to the 600 plus removable metal color swatches that are currently available.
Can design entries for INX’s contest are being accepted until March 31, 2020. Entries must be for a commercially available product that was designed from 1 January – 31 December 2019. Open only to individuals who used the INX Color Catalogue in the design of the can, the submitted design must contain a minimum of two colors from the INX Color Perfection library. Only one entry is allowed per brand owner/designer.
A panel of INX judges will determine the five semi-finalists and those designs will be made available on the INX Facebook page. Public voting will take place from 6-13 April and the winner will be announced on 14 April 2020. The winner will receive an engraved trophy, bragging rights and other recognition.
For more details about the contest, visit: www.coloredbyinx.com.
