Mack chooses Rexam for anniversary beer can
Mack, the northern most brewery in the world, has created an original Czech pilsner named Mack 1877 to mark the occasion. The brewery is based in Tromsø, Norway. It chose Rexam’s 50cl can to package the anniversary beer and has taken advantage of the can maker’s advanced printing techniques to optimise the traditional design of the can.
Eva Johnsen, manager of planning and purchasing at Mack, said: “We are really excited to be able to offer this special beer not only to our faithful fans, but to all beer lovers. Rexam consistently creates unique and effective packaging for us so they were a natural choice for Mack 1877. The can’s design, which features a photo of the brewery’s founder Ludwig Mack, has a nostalgic feel, but Rexam’s can ensures it still looks exclusive and stands out from our competitors.”
Christian Nilsson, sales manager for the Nordic region at Rexam Beverage Can, added: “We are delighted to be chosen by Mack to create the packaging for the commemorative beer. This is a great example of how a simple design can be made really effective by great packaging.”